On January 21, Enrique Peña Nieto stood poised behind a podium in Las Margaritas, a city seized by the Zapatista National Liberation Army in 1994. Before him, hundreds of wide-brimmed hats shifted in the afternoon sun. He arranged his papers and prepared to address the residents of Chiapas, a state where 78 percent of the population lives in poverty. Flanked by Rosario Robles, Secretary of Social Development, (Sedesol) and a number of local civil servants, Peña Nieto announced the launch of the National Crusade Against Hunger.
