For Enrique Peña Nieto, the leading candidate in Mexico’s upcoming election, the worst day of his presidential campaign was the day that sparked “#Yo soy 132” (I am number 132), a youth movement for social justice. When the candidate visited Iberoamerican University–a private, Jesuit-run college in Mexico City–last month, a crowd of young people stood up and called him “coward,” “liar,” and “assassin.”